CIIC PR Partners With Simple Venue’s Sushi by Boū to Elevate the Modern Omakase Experience

Sushi by Boū is having a major moment. As the brand continues to expand across the country—introducing new markets to its high-energy, culture-rich take on modern omakase, we’re proud to announce that CIIC PR has been selected as the Agency of Record for Sushi by Boū, the flagship brand of national hospitality group Simplevenue, led by Erika London and Michael Sinensky.

Founded by Chef David Bouhadana, Sushi by Boū transforms intimate spaces into sleek, sensory-driven omakase experiences. Each location has its own distinct vibe—neon touches, moody lighting, captivating spaces, curated playlists—creating sushi with personality and a fresh new vision of what a night out can be.

This partnership comes at an exciting time of momentum and innovation for the brand. As AOR, CIIC will lead a strategic communications program designed to amplify Sushi by Boū’s rapid growth and strengthen Simplevenue’s presence within the hospitality landscape. 

A sneak peek of what our work will focus on:

• Drive targeted media and influencer outreach to highlight Sushi by Boū’s unique mix of culinary artistry and immersive dining.

• Boost visibility in key markets and amplify founder perspectives across lifestyle, food, hospitality, and business media.

• Support select grand openings with clear guidance and on-the-ground PR strategy as the brand expands.

• Use a tailored Grand Opening Master Plan for each location to build buzz before launch and maintain momentum after opening.

This partnership is not just about PR; it’s about partnering alongside a brand that is reshaping the way people dine, connect, and experience. As Sushi by Boū continues to scale with intention and momentum, CIIC is excited to help craft and share the stories that will fuel its next chapter.

Stay tuned. Big things (and even bigger flavors) are on the way.