CIIC PR Expands Beauty & Wellness Portfolio Through New Partnership with Healthtex Distributors
Photo Credit: Griffus Cosmetics
The beauty and wellness space continues to evolve toward products that are versatile, approachable, and designed to fit seamlessly into everyday routines, and that is exactly what drew us to Griffus Cosmetics.
CIIC PR is excited to announce our new partnership with the Brazilian hair care brand as we continue expanding our beauty and lifestyle portfolio. Founded in 1984, Griffus has become known for creating treatment-focused hair care collections centered around hydration, shine, repair, smoothing, and overall hair wellness.
As part of this collaboration, our team will focus specifically on the Griffus Intense line in the U.S. market, with an emphasis on the Divine Curls and Perfect Smooth collections. Both lines reflect the growing consumer demand for simplified hair care routines that still deliver targeted support for different hair textures and concerns.
Divine Curls was developed to support hydration, curl definition, softness, and frizz control for textured hair, while Perfect Smooth focuses on sleek styling, shine, and helping manage humidity and dryness. Together, the collections bring a Brazilian-inspired approach to everyday hair care that feels both effective and accessible.
At CIIC PR, we’re looking forward to helping introduce Griffus Intense to new audiences through media relations, influencer collaborations, strategic partnerships, and integrated storytelling across the beauty, wellness, and lifestyle space.
For more, follow along at @ciicpr and @griffuscosmeticos.