CIIC PR is proud to announce its partnership with The Resorts Companies, a leading hospitality, recreation, and residential development organization whose portfolio spans some of Virginia's most recognized resort and lifestyle destinations.

With a legacy of creating memorable vacation experiences and vibrant communities, The Resorts Companies operates Massanutten Resort, the company's flagship four-season destination nestled in Virginia's scenic Shenandoah Valley; Wilderness Presidential Resort, a family-focused outdoor recreation destination offering cabins, RV sites, lakes, and adventure experiences; ShenandoaH2O, the highly anticipated waterpark hotel opening at Massanutten Resort in Fall 2026; and BluestonePeak at Massanutten Mountain℠, an innovative 55+ active adult residential community currently in development.

As Agency of Record, CIIC PR will lead strategic communications efforts across the company's growing portfolio, supporting brand visibility through media relations, thought leadership, storytelling, and integrated communications strategies. The partnership will focus on elevating awareness of The Resorts Companies' hospitality, recreation, and residential offerings across travel, hospitality, lifestyle, family travel, outdoor recreation, and real estate media.

A key focus of the partnership will be supporting the launch of ShenandoaH2O, helping build awareness and excitement for one of the region’s most anticipated hospitality developments while showcasing the continued evolution of the Massanutten experience.

CIIC PR will also work with company leadership to elevate The Resorts Companies’ presence across hospitality, tourism, resort development, and active adult living. Through strategic storytelling and media relations, the agency will highlight the unique experiences across the portfolio—from outdoor adventure and family recreation at Massanutten Resort and Wilderness Presidential Resort to the lifestyle-driven vision of BluestonePeak at Massanutten Mountain℠—introducing these destinations to new audiences and strengthening engagement with travelers, residents, and future homeowners.

This partnership comes at an exciting time for The Resorts Companies as the company continues to expand its offerings and invest in the future of hospitality, recreation, and residential living. CIIC PR is honored to support this next chapter and help share the stories and experiences that continue to make its offerings stand out.

We look forward to what's ahead.

For more information, visit The Resorts Companies and follow along at @ciicpr.

CIIC PR Selected as Agency of Record for The Resorts Companies