CIIC PR Partners with Ultimate Care Assisted Living Management to Tell a Story of Elevated Senior Living

CIIC PR is proud to welcome a new client that is redefining what senior care looks like: Ultimate Care Assisted Living Management. With a portfolio rooted in luxury, innovation, and heartfelt connection, Ultimate Care is leading a powerful shift in how senior living is experienced and understood.

For more than 25 years, Ultimate Care has brought hospitality, design, and lifestyle to the forefront of its communities. Today, the brand manages a growing collection that includes The Bristal Assisted Living’s 24 locations, 305 West End, Encore Luxury Living, and Elegance at Home. Each community is designed to feel like home while offering services and experiences that rival luxury resorts.

From wellness suites and private cinemas to full-service salons and chef-driven dining programs, the focus is on creating space for residents to live vibrantly and with dignity. Lifestyle programming spans everything from live performances by Broadway talent to brand collaborations with Borghese and Macy’s, celebrating style, culture, and enrichment at every stage of life.

The innovation goes beyond amenities. Ultimate Care is investing in next-generation wellness tools, including AI-powered fall detection systems, virtual reality cognitive assessments, and digital platforms that preserve and highlight resident stories.

As the brand expands into new markets across the U.S., CIIC PR will lead national media relations, brand storytelling, influencer activations, and community visibility efforts. Our work will support growth across the portfolio, driving awareness, referrals, recruitment, and retention through thoughtful, hospitality-rooted communications.

Ultimate Care is shaping the future of senior living with heart, purpose, and precision. We are honored to help share that story.