CIIC PR Named Agency of Record for the Destination of Bhutan, Expanding Firm’s Tourism Portfolio in Asia

Credit: Courtesy of the Bhutan Department of Tourism 

Tucked into the Himalayas between India and China, the Kingdom of Bhutan, nicknamed “The Land of the Thunder Dragon,” has long moved at its own pace. Largely closed to mass tourism for centuries, it is a place deeply rooted in unique traditions and a way of life built on hospitality and compassion, and it is the world’s last Vajrayana Buddhist kingdom.

As of October 2026, CIIC PR is proud to share that the Department of Tourism (DoT) of the Kingdom of Bhutan has named us as its Agency of Record.

In 1974, the country opened to international visitors to share its unique spiritual, cultural, and natural heritage. As the country emerged from isolation, the government recognized tourism as a potential driver of socioeconomic development and a source of valuable foreign exchange to finance development. That year, the Ministry of Foreign Affairs also established the “High Value, Low Volume” tourism policy, which seeks to balance economic earnings with environmental and cultural preservation. Under the DoT’s leadership, Bhutan intentionally welcomes the right travelers and leads in environmental stewardship, with a newly established focus on the Latin American market.

In this role, CIIC PR will lead media relations and strategic communications across key Latin American markets, introducing Bhutan’s cultural and natural heritage to travelers seeking exciting, off-the-beaten-path destinations by highlighting the country’s nature-based and cultural offerings.

Our partnership also includes messaging to build awareness and understanding of the DoT’s Sustainable Development Fee, as well as the country’s rich biodiversity, cultural and religious traditions, and mindful traveling approach.

The appointment reflects continued growth in our tourism and destination development portfolio, including successful partnerships with Los Cabos, Acapulco, Barbados, Quintana Roo, and Nevis, among others.

For more information, follow us on Instagram @ciicpr and @tourismbhutan