CIIC PR Partners With Select Registry, the Pioneer of Craft Lodging, to Inspire More Meaningful Travel Across North America

We’re proud to announce a new client partnership that celebrates the art of authentic travel: CIIC PR has been named the agency of record for Select Registry, the original voice behind the craft lodging movement.

For over 50 years, Select Registry has set the gold standard for independently owned inns, boutique hotels, bed & breakfasts, and one-of-a-kind retreats. With a curated collection of nearly 250 properties across the U.S., each stay offers more than just a room, it offers a story, told through thoughtful design, regional flavor, and the kind of hospitality that feels like home.

As the creative force behind the term "Craft Lodging,” Select Registry champions distinctive, place-based stays where each property reflects the soul of its surroundings. Think historic oceanfront inns on the Delaware coast, charming bed & breakfasts in the Carolinas, and boutique escapes nestled in the hills of Kentucky.

Whether it’s a romantic weekend, a solo wellness retreat, or a milestone celebration, Select Registry helps travelers connect with a destination and themselves, through personalized experiences and meaningful moments.

CIIC PR is proud to support this mission. We’ll be leading national media relations and influencer activations that spotlight the #StaySelect experience, highlighting the growing portfolio of properties, and introducing new audiences to the exceptional charm of craft lodging.

With recent additions like the Addy Sea Historic Oceanfront Inn in Delaware, Pettigru Place Bed & Breakfast in South Carolina, and The Jarvis at 220 in North Carolina, the Select Registry collection continues to grow, without losing sight of what matters most: authenticity, heart, and excellence.